Our impact
Every item you buy gives back to the wild.
£1.50 from every item goes straight to our four wildlife charity partners. Since 2018 that has added up to more than £300,000 for sloths, foxes, bumblebees, whales and dolphins.
How it works
Simple, and built into everything we sell
You pick your animal
Choose from over 40 hand-drawn animals, embroidered or printed on organic and recycled fabrics.
We set aside £1.50
Every item, whatever it costs. A tee, a hoodie or a beanie: each one gives the same £1.50.
It goes to the wild
We donate to our four charity partners, who rescue, protect and restore wildlife and the places it lives.
Our charity partners
We chose four charities we believe in, from UK fox rescue to protecting whales in every ocean.
Kinder from the start
Doing good doesn’t stop at the donation
Organic and recycled fabrics
Organic cotton across our tees and sweats, and recycled polyester for our fleeces, gilets and bags.
Made in ethical factories
Our garments are made in ethical factories in Bangladesh and India.
Embroidered to order in Nottinghamshire
We embroider your piece in our own studio once you order, so we only make what’s been ordered.
Shop and give
Wear the animals they protect
Sloth Embroidered Hoodie
Red Fox Embroidered T-Shirt
Bumblebee Embroidered T-Shirt
